Product Vision & Roadmap
Setting a clear product vision and translating it into a roadmap the entire organisation gets behind. Priorities that hold, even when pressure mounts.
Your team ships faster. Your stakeholders get clarity.
Simon Bosschieter · Locomojo B.V.
22+ years of experience as a Freelance Product Owner, from startup to enterprise. Taking on Product Ownership, driving results, and shipping working software. No advice from the sidelines, but setting the course so the team can build.

These keep coming back. One of them probably in your team too.
The roadmap keeps shifting.
Priorities shift every sprint. Product Ownership is fragmented, the product vision is absent and the backlog is a compromise rather than a decision.
The team is busy, but doesn't deliver.
Sprints are full, velocity is stable, stakeholders are frustrated. Agile delivery without senior Product Ownership produces activity, not value.
Business and tech don't understand each other.
Requirements get translated, not validated. A senior Product Owner negotiates between both worlds. Not a proxy, not a scribe.
You're building a new team or product from scratch.
The first architecture and scope choices in week 2 determine the technical debt in year 2. Without experienced Product Ownership early, correction later is more expensive.

Greenfield eMobility portfolio: 0 → 7 FTE, three stakeholder worlds on one roadmap.
Self-service charger configurator and solar charging as new B2C propositions. The first architecture and scope work determined scalability years later.
Read the full caseBuilding products since age 13. The role changes, the question doesn't: Is this worth it for whoever uses it?
Online games, SaaS, e-commerce. Building, selling and shipping solo. A product only exists when someone is willing to pay for it.
Teams from 5 to 46 FTE at Iddink, TLN, PinkRoccade. Learning to scale: idea, team, organisation.
Vattenfall, ABN AMRO, Mileway. Stepping into teams that stall and getting them shipping again as senior freelance PO.
With 22+ years of experience, I quickly see where product teams get stuck and what it takes to ship again. My rule of thumb: close to execution, not just strategy. From backlog and roadmap to stakeholder alignment and delivery.
Setting a clear product vision and translating it into a roadmap the entire organisation gets behind. Priorities that hold, even when pressure mounts.
Scrum, SAFe or Kanban: from a team of 5 to PI Planning with 160+ people. The framework serves the product, not the other way around. Ceremonies that stick, not ritual. PI Planning teams commit to because the priorities are right.
Alignment at every level: from the boardroom to the development standup, from investors to end users.
Stakeholder interviews, key-user conversations, A/B tests and prototypes that test hypotheses before they become code. User stories with acceptance criteria that leave no room for interpretation.
Setting up, coaching and growing multidisciplinary teams until they deliver on their own. Experience with Dutch and international remote teams up to 46 members.
From technically ready to commercially successful. Closing partnerships, launching, onboarding and scaling. The full journey through to growth.
“He has a quick and adaptable understanding of the business, and can motivate people to walk the extra mile. Simon can realize things where some people might think that things cannot be realized.”
“With his strong combination of technical and commercial knowledge, Simon knows exactly how to get organizations on board with his ideas. Through his personal approach, Simon quickly integrates into any team. I admire his calm demeanor and empathy, which were incredibly valuable additions to our team.”
(Translated from Dutch)
View the PinkRoccade case“A driven professional who seeks the optimal balance between customer needs and product quality. I greatly value our enthusiastic conversations in which we envision how Bundle can deliver the greatest added value for (our) students, now and in the future. Simon is then able to translate those visions into concrete actions. The deep knowledge he has of ‘his’ product is invaluable here.”
(Translated from Dutch)
View the The Learning Network case“Simon is one hell of a PO. His ability to work through a crisis and motivate others to achieve the targets is always inspiring. He is very good at gathering business need requirements and translating them to technical requirements. Simon has also been a great sparring partner in the development team and has shown great architecture skills and thinking.”View the MyDish case
“Despite his background in management, Simon amazed me by how well-versed he is in the technical side of software development and SDLC-processes. Simon was able to engage in technical discussions, and even propose technical solutions. I have found Simon to be a tremendous people manager, he knows how to communicate the vision/goal well to the team and motivate them.”View the MyDish case
“Simon successfully got us on board with the products he had in mind, even when it meant extra work for us during a very busy project phase. Through his transparent workflow, no-nonsense approach, and solid understanding of both the customer and IT, he served as an excellent liaison between the client, the business, and the tech team. I would not hesitate to start another project with Simon or to bring him in as product owner or as the hinge between business and IT.”
(Translated from Dutch)
View the The Learning Network case“I had the pleasure of working with Simon over the past 1.5 years. He possesses broad expertise and effortlessly bridges the gap between IT and Commerce. He thinks like an entrepreneur and has a sharp commercial eye. Furthermore, he is creative and innovative, presenting his ideas with clarity and contagious enthusiasm, both internally and externally.”
(Translated from Dutch)
View the The Learning Network case“Thanks for being part of my management team. I have come to know you as an energetic, ambitious guy leading the team through these challenging times. With your daily stand-ups, focus on education and ‘hair on fire’ mentality when it comes to operational issues, you have been an example to others.”View the ABN AMRO case
“When necessary, he communicates clearly and efficiently without unnecessary detours. Simon brings a contagious energy that makes him not only valuable to our team but, through his ideas and insights, also makes a positive impact on the teams around us.”
(Translated from Dutch)
View the Vattenfall case“He has the ability to listen, explain with good arguments and dares to challenge the status quo in a respectful way. Any company should be happy to have Simon in his team.”View the Mileway case
Scale ranges from a 7-person greenfield team to a 160+ FTE transformation. Sectors vary, the discipline doesn't.
Any questions about working together?
FAQTap to expand
A freelance Product Owner takes ownership of product vision, roadmap and backlog. Prioritising on value, aligning stakeholders and giving the development team clear direction so every sprint is spent on the right outcome. The difference with a permanent PO? Direct experience from 7 industries and value from day one.
Week 1-2 is discovery and plan: meeting stakeholders, reviewing the product and backlog, mapping risks and dependencies, aligning early recommendations and presenting a draft roadmap. Week 3-4 is action and first output: first sprint with the new approach, backlog restructured, first quick wins where possible and a clear decision on the next steps. Then evaluate together whether the direction and collaboration fit. See the full setup.
I work on an hourly basis for interim engagements. Rates are at senior freelance level and scale with scope and complexity. For strategic advisory or workshops, fixed-price arrangements are available. The first conversation is always no obligation. See the three forms of collaboration.
For consultancy, strategy advice or a sparring partner, I am available immediately. For an interim Product Owner assignment, the earliest availability is Q1 2027. Based in Amsterdam, working hybrid across the Netherlands.
Engagements run through Locomojo B.V. under a B2B service agreement. Each assignment has a clear scope, expected outcome, duration and working setup. For longer collaborations, we work with defined phases or updated assignment descriptions instead of an open-ended role. This keeps the engagement concrete, transparent and easier to assess for HR, procurement and compliance. Directly with your organisation or via an intermediary if preferred.
Yes. A collaboration can continue across multiple phases, as long as each phase is clearly defined. For example: first product discovery and roadmap alignment, then backlog restructuring, then delivery execution. Each phase should have its own goal, scope, expected outcome and duration. I avoid open-ended capacity roles; the assignment must stay concrete and reviewable.
Hybrid is the default: a mix of on-site and remote. Based in Amsterdam, travels across the Netherlands. Key moments like PI Planning and sprint reviews preferably face-to-face.
A short conversation usually makes clear whether there's a match. Describe your situation; I respond within 24 hours on working days.
Consultancy & advisory · available now
Freelance & interim PO · available from Q1 2027